FEATURING LA GIORNATA TIPO DURING AN UNFORGETTABLE DAY AND A CHARITY EVENT
On the occasion of the men’s Serie A2 promotion playoff match against Reggio Emilia, Reale Mutua Basket Torino launched a fundraising initiative: #BTogheterforUkraine
let’s the pitch do the talking
We like the numbers to tell the quality of our work
«We decided to put our face to it, changing the element that distinguishes us in all the fields of Italy for a match: our uniform. We have changed the colors, replacing the classic “blue” with the blue of the Ukrainian flag; the yellow was already there, as if to suggest a wedding that had to be done. We have added to the skyline of Turin that of Kiev, reflected, to symbolize the proximity of our city – which has always been generous with those who need it most – to the capital ».
The t-shirt was donated, in the interval of the match, to old glories of Basket Torino; including Meo Sacchetti, coach of the Italian national team.
clicks on the purchase link
To maximize the result of the online sale of the t-shirt, as OnSports we have involved the most followed Italian community dedicated to basketball: La Giornata Tipo. With their presence at the event and the publication of content in real time, the initiative has reached a national reach: over 460k impressions and 2k clicks on the purchase link.
The proceeds from the online sale of the t-shirts were destined to Ukrainian children with cancer at the Regina Margherita Children’s Hospital in Turin.