For any sport you need a few essential things: tools, a pair of shoes, the right clothes and you can go. But how to choose what to eat to be in shape and have the fuel to get higher and higher, in the same way taking care of the most stressed parts of the body helps you to raise the limit in every training session and in every race. This is why we have worked on the conception and development of the Empower brand identity, a new line of products designed specifically to raise the level of your performance.


The brand needed to convey its values in the best possible way: train, perform, rest. “You can count on our products.” For this reason we have created a design system using a bold and contemporary approach. A new language capable of giving the brand a way to express itself according to its own, powerful rules.