OnSports x Lega Pallavolo Serie A Femminile
LEGA PALLAVOLO SERIE A FEMMINILE ENTRIES TO ONSPORTS THE MARKETING PROMOTION OF THE LVF TV LIVE STREAMING PLATFORM
OnSports is the new digital partner of the Serie A Women’s Volleyball League. In fact, LVF has recently entrusted the agency, which specializes in performance sports marketing, with the management of its digital and interactive activities for the LVF TV platform, on which it is possible to follow in streaming all the matches of the A1 and A2 women’s championships.
In particular, the objectives of OnSports will be to increase the number of users of the platform and implement the experience of volleyball fans through a strategy of content and governance on social media and multi-channel performance marketing with the brand.
A collaboration officially launched last November with the communication campaign of the Lega Vollavolo Serie A Women relating to Black Friday, during which a thousand new users subscribed to the LVF TV platform thanks to the activities carried out in synergy with OnSports.
The statements by Consuelo Mangifesta, Head of External Relations and Communications of the Serie A Women’s Volleyball League:
“As the Women’s Serie A Volleyball League we have decided to rely on OnSports to enhance our social community and consolidate the LVF TV platform, the web-TV that broadcasts live streaming and full HD of the Serie A1 and Serie A2 championship matches. Onsports will support us to involve more and more fans in our activities: from advertising and email marketing to acquire ‘customers’, to the development of creative campaigns, to retain fans and provide them with an innovative membership experience, both on social pages. di Lega – Facebook, Instagram, Youtube – and on LVF TV. The volleyball played and its extraordinary protagonists will be the fulcrum of each content, which will be declined for a vertical target in order to promote the top pink movement and improve the awareness of LVF TV among volleyball fans but not only. Because the Italian Serie A penetrates ever deeper into the OTT market “
Gabriele Ferretti, CEO of OnSports, also expressed his satisfaction with the agreement reached:
“We are very happy with the choice of the Women’s Serie A Volleyball League to entrust us with the promotion of the streaming platform offer for LVF TV matches. OnSports develops performance driven sports marketing strategies. We are convinced that our expertise and the verticality of our media company Problems Di Volley are the perfect combination to better promote the platform and achieve important acquisition and revenue objectives for LVF TV “.
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